A masterful blend of 92% Canadian whisky and 8% Kentucky bourbon, from founder Michael Buble, Fraser & Thompson is an elegantly smooth yet complex spirit. With rich notes of caramel, vanilla, and light oak balanced with a hint of spice, it’s made for those who appreciate quality with no pretense. Whether enjoyed neat, on the rocks, or in a classic cocktail – this approachable whiskey is made to be shared. 

I paid for months of meticulous market research that spanned six demographics, one backdoor social media source, and an up-and-coming hacker who specializes in end-to-end encryption. The Fraser & Thompson launch was going to be brilliant. Flawless. Everyone was going to want this, need this, and drink it like it’s the liquid version of Ed Sullivan announcing The Beatles. You know where our launch party was going to be? The gardens of Champs-Élysées. But there are no gardens of Champs-Élysées! That’s just a street in Paris, but the Mayor was going to build the gardens for this launch. I was going to win awards! Mais, non. Monsieur Michael “5 Grammys isn’t enough. I want my own whiskey.” Bublé tells us to launch the campaign early, like he’s ordering a meatball sandwich from room service. So here it is, folks. Under construction, still buffering, and with the best voice in contemporary music telling us, “Easy, now, the whiskey speaks for itself.” Thanks, Michael. Sorry we interrupted your beauty sleep between world tour venues.

For pairings, we find that Fraser & Thompson goes best with a comfortable chair, slippers, some take-out, and a silenced phone. If you must wear a bow-tie (we admit that we’re suckers for them) make sure it’s undone.